Brand Guidelines

Truckstop brand guide

Design tools and principles for sharing the Truckstop brand with our audiences.

Why We Brand

One company, one cohesive brand

As a branded house, Truckstop has one corporate identity, one company logo and one cohesive brand platform. Our brand platform captures the essence of who we are, defines why we exist, and paints a clear picture of what we uniquely offer to the transportation industry. Our unified brand speaks in an authentic tone of voice and integrates a visual identity that consistently supports and aligns with our brand values.

Brand Identity

As authentic as our audience

We need a brand identity as authentic as our audience. Honest, unapologetic and always on the move. Our customers aren’t interested in being sold on the glitz and glam of bells and whistles that serve no real purpose. They don’t have time for that. In a marketplace of sleek SaaS companies trying to adapt the audience to meet their aesthetic, the down-to-earth feel of our brand meets our audience where they’re at. We’re not interested in looking just like other SaaS companies because we’re not just like other SaaS companies.