Visual Identity
Colors
Primary
-
TRUCKSTOP RED
- HEX
- #d90119
- RGB
- 217, 1, 25
- CMYK
- 0, 100, 88, 15
-
MIDNIGHT
- HEX
- #000000
- RGB
- 0, 0, 0
- CMYK
- 0, 0, 0, 100
-
OIL
- HEX
- #373a36
- RGB
- 55, 58, 54
- CMYK
- 5, 0, 7, 77
-
STORM
- HEX
- #5a5d59
- RGB
- 90, 93, 89
- CMYK
- 3, 0, 4, 64
-
EXHAUST
- HEX
- #737572
- RGB
- 115, 117, 114
- CMYK
- 2, 0, 3, 54
-
CHROME
- HEX
- #dadddd
- RGB
- 218, 221, 221
- CMYK
- 1, 0, 0, 13
-
FOG
- HEX
- #f2f3f3
- RGB
- 242, 243, 243
- CMYK
- 0, 0, 0, 5
-
MIST
- HEX
- #f9f9f9
- RGB
- 249, 249, 249
- CMYK
- 0, 0, 0, 2
-
SNOW
- HEX
- #ffffff
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Secondary Colors
For use as accents when needed. Blue is primarily used in broker communications while yellow is more carrier-focused.
-
HEADLIGHT
- HEX
- #fdb830
- RGB
- 253, 184, 48
- CMYK
- 0, 27, 81, 1
-
COASTAL HIGHWAY
- HEX
- #00a9b5
- RGB
- 0, 169, 181
- CMYK
- 100, 7, 0, 29
Accent Colors expanded
For use when a design calls for multiple shades of a color. These are NOT to be used to replace the primary Red or secondary colors.
-
TRUCKSTOP RED
- HEX
- #d70119
- RGB
- 215, 1, 25
- CMYK
- 0, 100, 88, 16
-
STOP SIGN
- HEX
- #b60207
- RGB
- 182, 2, 7
- CMYK
- 0, 99, 96, 29
-
HOT ROD
- HEX
- #98252b
- RGB
- 152, 37, 43
- CMYK
- 0, 76, 72, 40
-
CARGO
- HEX
- #77272b
- RGB
- 119, 39, 43
- CMYK
- 0, 67, 64, 53
-
WHEATFIELD
- HEX
- #ffff7d
- RGB
- 255, 255, 125
- CMYK
- 0, 0, 51, 0
-
SUNLIGHT
- HEX
- #ffdf00
- RGB
- 255, 223, 0
- CMYK
- 0, 13, 100, 0
-
HEADLIGHT
- HEX
- #fdb830
- RGB
- 253, 184, 48
- CMYK
- 0, 27, 81, 1
-
MARIGOLD
- HEX
- #ffa601
- RGB
- 255, 166, 1
- CMYK
- 0, 35, 100, 0
-
RAINDROP
- HEX
- #a0ebf0
- RGB
- 160, 235, 240
- CMYK
- 33, 2, 0, 6
-
OCEAN VIEW
- HEX
- #63c7cf
- RGB
- 99, 199, 207
- CMYK
- 52, 4, 0, 19
-
COASTAL HIGHWAY
- HEX
- #00a9b5
- RGB
- 0, 169, 181
- CMYK
- 100, 7, 0, 29
-
DOWNPOUR
- HEX
- #2d8e96
- RGB
- 45, 142, 150
- CMYK
- 70, 5, 0, 41
Data Visualization Colors
A palette of options for visually appealing and accurately represented data.
-
Yellow
- HEX
- #fdb830
- RGB
- 253, 184, 48
- CMYK
- 0, 27, 81, 1
-
Orange
- HEX
- #ff7c43
- RGB
- 255, 124, 67
- CMYK
- 100, 7, 0, 29
-
Coral
- HEX
- #f95d6a
- RGB
- 249, 93, 106
- CMYK
- 0, 63, 57, 2
-
Cabaret
- HEX
- #d45087
- RGB
- 212, 80, 135
- CMYK
- 0, 62, 36, 17
-
Plum
- HEX
- #a05195
- RGB
- 160, 81, 149
- CMYK
- 0, 49, 7, 37
-
Azure
- HEX
- #0069c0
- RGB
- 0, 105, 192
- CMYK
- 100, 45, 0, 25
-
Bondi Blue
- HEX
- #00a9b5
- RGB
- 0, 169, 181
- CMYK
- 100, 7, 0, 29
-
Caribbean
- HEX
- #02c698
- RGB
- 2, 198, 152
- CMYK
- 99, 0, 23, 22
-
Conifer
- HEX
- #a7e237
- RGB
- 167, 226, 55
- CMYK
- 26, 0, 76, 11