Capitalization

We are Truckstop. Always capitalize the “T.”

Use sentence case for headlines and subheads on our website. If the headline or subhead contains a product name, adhere to correct capitalization of products. If the headline or subhead forms a complete sentence, punctuate with a period.

When referring to our products, include “Truckstop” before each specific product name at first mention and use initial caps on all words. Subsequent references to product on the same page as the first mention does not need “Truckstop” before the product name. When referring to products generically or as part of a general category, do not capitalize the product. Examples:

• Truckstop Load Board/Load Board Pro/the load board
• Truckstop ITS Dispatch (Never ITSD externally)
• Truckstop Risk Factors/Risk Factors/Risk Factors Advanced
• Truckstop RMIS/RMIS
• Truckstop Factoring/factoring

Use all caps (no punctuation) for call-to-action buttons on the Truckstop website. CTAs should always contain an action word.

In most cases, the initial letter of each word of the acronym is capitalized. Exceptions exist, including one important exception all Truckstop partners should be aware of: SaaS (software-as-a-service).

When spelling out most acronyms, the initial letters of each word are not capitalized unless their combined usage forms a proper noun.

• TMS (transportation management system)
• ITSD (information technology service dispatch)
• CRM (customer relationship management)
• SEO (search engine optimization)
• PPO (preferred provider organization)
• CTA (call-to-action)
• IT (information technology)
• FBI (Federal Bureau of Investigation)

Within sentences, do not capitalize marketing topics such as blogging, social media, search engine optimization, marketing analytics, lead generation, etc. These are not proper nouns, and, therefore, should not be capitalized. An exception is when these nouns refer to paid applications or products, such as the Truckstop Book It Now tool. In these cases, the word “tool” or “application” is not capitalized, but the name of the app or product is capitalized.

Only proper names are capitalized, including titles subjectively deemed “important,” like government positions (president, senator, mayor, chief justice, etc.), religious positions (pope, cardinal, pastor, bishop, etc.), organizational positions (manager, owner, chairman, director, etc.), and occupations (teacher, doctor, designer, attorney, etc.). This rule comes into play for Truckstop in our everyday written vernacular when referring to our audience: carriers, brokers, shippers, owner-operators.

Capitalize a person’s title only when it’s used directly before a name.

Examples of correct usage:

• President Carter is the oldest living president.
• The president of the country took office today.
• Dharmesh Shah is the founder and chief technology officer of HubSpot.
• HubSpot Founder and Chief Technology Officer Dharmesh Shah.
• Kendra Tucker is the chief executive officer of Truckstop.
• We look to Chief Executive Officer Kendra Tucker for leadership.
• Our founder started Truckstop in New Plymouth, Idaho.
• Founder Scott Moscrip started Truckstop in New Plymouth, Idaho.
• Truckstop supplies technology tools to carriers, brokers, and shippers in the freight industry.